Selected work
Project 01
IKEA Sweden — Spotify Ad Series (ElevenLabs + Claude)
Overview
IKEA Sweden needed 6 seasonal Spotify ads on a tight turnaround. I used Claude to write the scripts (cosy-Scandinavian tone), then ElevenLabs to produce both a warm narrator and a brighter youthful voice variant for A/B testing. All 6 ads delivered in 1 day. The winning voice variant achieved 18% higher brand-recall than IKEA's previous Spotify campaigns.
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