Portfolio

Rafael Torres

AI Creative Strategist · Madrid

I develop creative strategies for digital campaigns using Claude for insights and Midjourney for visual territory testing.

Selected work

Project 01

Real Madrid Foundation — Campaign Strategy (Claude + Midjourney)

Claude output: insight synthesis — 10 key audience truths from research data

Overview

Real Madrid Foundation needed a global fundraising campaign in 6 weeks. I used Claude to mine donor research and fan sentiment data into 10 strategic insights, then generated 4 visual territories in Midjourney to test creative direction with stakeholders. The chosen territory (real player training footage aesthetic) was extended into a full campaign.

Tools

Claude Midjourney

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