Portfolio

Mina Chung

AI Brand Strategist · Seoul

I use Claude and Perplexity to develop brand strategies and market analyses for Korean consumer brands going global.

Selected work

Project 01

Glow Seoul — Global Brand Strategy (Claude + Perplexity)

Perplexity output: K-beauty market analysis — 5 key markets, competitor landscape

Overview

Glow Seoul is a K-beauty brand expanding from Korea to UAE, UK and Singapore. I used Perplexity to research each market (competitors, distribution, consumer behaviour), then Claude to develop the positioning, brand story and go-to-market brief for each. 3-market strategy delivered in 2 weeks. UAE launch achieved sell-out on Noon.com in week 1.

Tools

Claude Perplexity AI

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