Portfolio

Hira Baig

AI Email & CRM Specialist · Lahore

I build email programmes and CRM flows using Claude — lifecycle sequences, win-back campaigns and triggered automations.

Selected work

Project 01

Daraz.pk — Win-Back Programme (Claude)

Claude output: win-back email sequence — 4 emails, lapsed-user reactivation

Overview

Daraz.pk had 2M lapsed users who hadn't purchased in 90+ days. I used Claude to build a 4-email win-back sequence segmented by category affinity, last purchase value and inactivity length. Claude drafted all copy; I refined the local Urdu cultural references. Programme reactivated 8.4% of lapsed users in month 1 — previous benchmark was 2.1%.

Tools

Claude

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