Portfolio

Elan Bright

AI Performance Marketer · Cape Town

I run paid social campaigns using Midjourney for creatives and Claude for copy — rapid testing, faster learning.

Selected work

Project 01

Safari Bookings SA — Meta Ads (Midjourney + Claude)

Midjourney output: 12 ad creative variations — safari landscapes, travellers, wildlife

Overview

Safari Bookings SA was running the same 3 creatives for 18 months. I rebuilt their paid social with Midjourney (12 fresh creative variants per month) and Claude (40 copy variants per batch). Full creative testing cycle every 2 weeks. ROAS grew from 1.8× to 4.1× over 90 days — the speed of AI-generated creative was the key variable.

Tools

Midjourney Claude

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