Selected work
Project 01
Dena Jewellery — Email Flows (Claude)
Overview
Dena Jewellery had a 12% email open rate and no automation. I used Claude to write 7 welcome emails, 3 abandoned-cart emails and 12 campaign templates tailored to each jewellery category. Claude drafted from customer persona briefs; I refined the Persian cultural register and luxury tone. Open rate climbed to 41% in 90 days.
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